Indian Potash Limited was incorporated under the Indian Companies Act with the objective of promoting balanced use of Potash. Indian Potash is India’s largest importer of Potash and has warehouses at all the major ports of India. The company has a PAN India dealership network to distribute Potash to the farmers. The company which was started as a trading company in Potash, today, has diversified into Dairy, Cattle Feed, Sugars, and Rural Warehousing. Indian Potash Limited began with the vision and hard work of a few dedicated people in the early fifties. Prior to 1950, the use of Potash was sporadic, almost insignificant, and demographically confined to a few southern states. Potash was unknown to Indian farmers and by the dedicated fieldwork there was the acceptance of potash across India and its success story is considered one of the most remarkable sagas in annals of the Indian fertilizer industry.
The Indian Potash does production and marketing of cattle feed in northern & southern parts of the country. They have two plants – one at Sikandrabad (Utter Pradesh) and another at Renugunta (Andhra Pradesh) to meet the requirement of states in northern and southern India. Cattle feeds help the milk capacity and help in healthier calving. With State-of-art plant. Indian Potash processes 7 lakh liter of the milk on a daily basis. Indian Potash supplies milk and dairy products to Mother Dairy and also sold under their own brand. In 2010, to increase the portfolio base of products, the Indian Potash had acquired five very old sugar factories from the U.P. Government with the overall capacity of app. 9700 TCD. Indian Potash also makes pharma grade sugar and supply to global pharmaceuticals companies such as GSK, and Abbot. They also supplied sugar for Food and Beverages Industries and services to clients such as Coke, Pepsi, Cadbury, and Nestle.
The Indian Potash in collaboration with state-owned trading firm MMTC runs a jewelry showroom, “IPL Swarnalaya” in New Delhi. The showroom deals in jewelry, medallions, and MMTC”s silver jewelry brand, “Sanchi”. Subsidiaries of Indian Potash Limited, — Goldline Milkfood and Allied Industries Limited, IPL Gujarat Port Limited, IPL Sugar and Allied Industries Limited, Srikrishna Fertilizers Limited The evolution of IPL started sometime before the seeds of ‘Green Revolution’ got sown in the bed of Indian Agriculture. Indian Potash Limited was incorporated under Indian Companies Act with the objective of import-handling, promotion and marketing of Potash in the entire country. The extension and promotional activities of IPL was recognized by the farmers across the nation, and was well appreciated by the Sivaraman Committee on Fertilizers as well as the National Commission on Agriculture. The concept, “Customer is always right’ was envisioned by Gandhiji so long ago but it has begun to be much appreciated and practiced now in the post-liberalization era in our country. However, IPL has always aimed and strived to achieve excellence through ‘Customer Satisfaction and Delight’, which it firmly believes, would ultimately extend to the entire rural community. IPL has chalked out plans to diversify into sugar manufacturing with its recent acquisition of sugar mills from the Uttar Pradesh Government. The plus point is lot of land and the minus point is very bad work culture. VRS is being offered to people and good professionals are being recruited. As the process of change or make-over is complete, IPL will install power plants. Power from sugarcane base is by far the cheapest and cleanest, and the company would invest at least Rs 700-800 crore in the next four years to set up power plants. It is also much cheaper than from giant power plants coming up all over that are based on imported coal, and the capital expenditure per megawatt is the lowest in cane-based power plants as opposed to coal-fired plants. With farmers seeking to overcome the problems inherent in agriculture and increase their income with rearing of livestock, IPL has taken this opportunity to lend its support to them by procuring milk from the village cooperatives through its ultra modern processing at its own plants so that the final products passes a host of tests to be hygienic and wholesome.
The company’s dairy divisions sell three lakh litres of milk a day under “dairy fresh’ logo and its cattle feed plants of 250 to 300 tonnes were being scaled up. IPL has diversified into high quality cattle feed and set up production units at Sikandarabad in Bulandshahar district of Uttar Pradesh and in Renigunta Mandal of Chittoor District. IPL cattle feeds had improved the milch capacity, besides facilitating healthier calving.
The fast moving consumer goods (FMCG) industry had identified rural demands for beauty parlours and gems, and IPL conceived the idea of selling gold and medallions of purity to farmers who had always been taken for a ride by goldsmiths of dubious nature foisting their wares on gullible rural households. The move would help farmers during times of difficulties too since the gold and medallion they acquire in good times could be disposed of without loss of value as the MMTC brands of jewellery and medallions were hall-marked and trusted.