| COMPANY NAME | HOUSE OF KIERAYA LIMITED FURLENCO |
|---|---|
| NATURE OF BUSINESS | FURNITURE RENTAL, RE-COMMERCE & LIFESTYLE SOLUTIONS |
| ISIN NO | INE467V01019 |
| FACE VALUE | Rs.1/- |
| PROMOTERS | AJITH MOHAN KARIMPANA AND SHEELA FOAM LIMITED. |
| COMPANY WEBSITE | www.furlenco.com |
| YEAR OF ESTABLISHMENT | 2012 |
| REGISTERED ADDRESS | 2ND, 3RD & 4TH FLOOR, KRISHNA ANNEX, SURVEY NO. 8/12, 9/183, OPP. CENTRAL SILK BOARD JUNCTION, HOSUR ROAD, SECTOR-6, HSR LAYOUT, BENGALURU, KARNATAKA – 560068 |
House of Kieraya Limited (HoK), widely known by its flagship brand Furlenco, is India's leading furniture and lifestyle subscription company. Originally incorporated as Kieraya Furnishing Solutions
The company has evolved from a pure-play furniture rental start-up into a full-stack "circular economy" furniture group. The company operates a tech-enabled platform that caters to the evolving needs of urban millennials and mobile professionals who prefer access over. ownership. In 2023, Sheela Foam Limited (the makers of Sleepwell mattresses) acquired a controlling stake in the company, providing a massive strategic boost to its manufacturing and distribution capabilities.
Originally a pure-play furniture rental startup, HoK now operates a hybrid model encompassing Rentals, Outright Sales, and Refurbished Goods. Primarily an online platform, Furlenco has expanded into physical retail with flagship stores (e.g., in Bengaluru) to offer a "touch-and-feel" experience to customers. Through its brand Furbicle, the company specializes in up cycling and refurbishing furniture, significantly extending the lifecycle of its assets and reducing environmental waste.