Bira 91, a premium beer brand, in collaboration with Far Yeast Brewing Company, a Japanese brewing company on Thursday launched its first Gose style beer, Yuzu Gose Sour.
The ‘Yuzu Gose Sour’ has been brewed from a combination of flavours of Himalayan Pink Salt sourced from India and the peel of Yuzu, a traditional Japanese citrus fruit cultivated in Japan’s Kochi Prefecture region and is used to make Kagua – a popular Japanese ale. The ingredients make for the perfect sour beer experience, a style popular in both countries.
Deepak Sinha, VP, Marketing, Bira 91, said, “We are extremely excited to partner with Far Yeast Brewing Company, and launch the Yuzu Gose Sour, a beer that is a unique blend of Indian and Japanese flavours. This collaboration brings together Bira 91 and Far Yeast Brewery’s passion for experimenting with new beer styles and our brewer’s relentless pursuit to continue innovating and bringing diverse flavours to consumers.
As a brand, we have a very strong association with Japan given our deep-rooted relationship with Kirin Holdings. Through this collaboration, we also wish to celebrate the 70th year of diplomatic friendship between the two countries.”
Sharing his thought on the collaboration, Shiro Yamada, CEO, Far Yeast Brewery, said, “Beer/Craft Beer culture is similar in Indian and Japan in a sense that, we are both uniquely innovating the craft beer culture from the USA. We are both the leaders of this new world. I wish that this cross-collaboration will be the first step to elevate the unique craft beer culture in the new world.”