A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world.
As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavor.
Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States. And in 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.
In less than three years, Bira 91 is now in the top 25 craft beer brands worldwide by sales volume and the fastest growing beer brand in the world (growing 5x in 2017).
The company now operates four breweries in India, and has offices in nine cities including New York City. Bira 91 is backed by Sequoia Capital and Belgium’s Sofina Capital.
It has a passionate team of over 600 beer lovers who have only one goal – to change the world of beer and beer for the world!
Crafted with the creative urban drinker in mind — someone who likes to have fun and doesn’t take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st century technology and its playful monkey mascot.
About the founder
CEO, Founder Bira 91
Born in New Delhi to an architect-urban planner father and an author-interior designer mother, Ankur is a serial entrepreneur who moved to the United States in 1998. He completed his Bachelor’s in Computer Science from Illinois Institute of Technology, Chicago. After a brief stint at Motorola, Ankur co-founded a healthcare revenue management firm in New York City that later sold to a large healthcare provider network in 2007.
It was during this time in New York that he spent countless Friday afternoons sampling some of the most ingenious and extreme beers on the planet. He also fell in love with the traditional beer in Belgium after backpacking to the villages there.
Inspired by the American entrepreneurship in craft beer and the love of traditional beer in Belgium, he decided that it was time for a craft beer brand “Imagined in India” for the urban, millennial consumer. Thus, Bira 91 was born.
Ankur is a Fellow of the Disruptive Innovation Foundation, New York, and was included in Fortune’s “Top 40 Under 40” in 2016, 2017 and 2018, as well as GQ India’s “50 Most Influential Young Indian Innovators” in 2016.
Ankur is a fan of hip-hop (everything around 91), loves his food hot and spicy and enjoys cooking for his wife on the weekends to make up for all the extra beer he drinks!